Mar 10, 2014

Font Men - An Interview With True Juggernauts Of Typography

In terms of a niche industry, typefaces are probably among one of the most niche fields to get into, and a fiercely competitive one at that. Font Men is an intimate look at two friends who delved into the field early and have dominated it for decades, amassing a client list that made my jaw drop. They also happened to own the domain for, which served as their company homepage. Unfortunately the pair had a major falling out following the filming of this documentary following 25 years of business, and are currently embroiled in a massive 20 million dollar legal battle over the ownership of their company as we speak. It's too bad that money ultimately soured their entire relationship, they definitely did some amazing work together.

You may not have heard of Jonathan Hoefler or Tobias Frere-Jones but you've seen their work. Before their recent split they ran the most successful and well respected type design studio in the world, creating fonts used by everyone from the Wall Street Journal to the President of the United States.

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